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# TnB Creative

# I Campus

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The rational model has been widely criticized on two primary grounds

Designers do not work this way – extensive empirical evidence has demonstrated that designers do not act as the rational model suggests.

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강사와사람들

At least two views of design activity are consistent with the action-centric perspective.

In the sensemaking–coevolution–implementation framework, designers alternate between its three titular activities. Sensemaking includes both framing and evaluating moves. Implementation is the process of constructing the design object.